Dolman Law Group Podcast

Ever wondered how to combat the fake online reviews?In this episode of the David vs. Goliath Podcast, Matt Dolman and Stan Gipe welcome Curtis Boyd, founder of The Transparency Company, to discuss the power of online reviews and how his company is helping to combat illegitimate reviews.Curtis explains the different types of fake reviews, how businesses can be negatively impacted by them, the process of identifying and addressing fake negative reviews, and disputing fake positive reviews. He also discusses the need for better moderation and verification systems and the challenges of getting big tech companies like Google to address fake reviews.In this episode: [00:42] Reviews are Prominent Factors in Google's Algorithm: Reviews play a significant role in Google's algorithm, and it’s important to understand their impact on local rankings.[01:25] The Transparency Company's Approach to Identifying Fake Reviews: Curtis explains their work in building algorithms, software, and AI to detect false online review