Dolman Law Group Podcast

Personal injury law is a saturated field — there are thousands of firms battling for top spots on Google search results. So, how do you stand out from your competitors? In this episode, personal injury attorneys Matt Dolman and Stan Gipe talk with SEO expert Chris Dreyer about why SEO matters, Google’s recent algorithm update, the importance of link building, ChatGPT, and strategies and tools to never run out of valuable keywords and content.In this episode: [00:13] Today’s guest, SEO expert and Rankings.io founder Chris Dreyer[01:43] What a google algorithm is and why it matters[04:29] What a ‘link’ is when referring to SEO and what it has to do with your Google ranking[08:26] Red flags to watch out for when speaking with SEO companies[16:14] Tools for identifying valuable keywords and search terms[20:22] SEO is a long-game strategy[23:33] Understanding “white hat” and “black hat” when talking about SEO[25:18] How AI content like ChatGPT will affect SEO[34:32] How Dolman Law uses SEO to position th