Dolman Law Group Podcast

If you're new to digital marketing, you may be wondering who to hire, how much money to invest in marketing, and how to avoid common mistakes. Fortunately, Chris Dreyer, CEO of Rankings, is here to help your firm make sense of all things marketing, digital, and SEO. Chris says that the first big mistake is failing to allot the right marketing budget. At a minimum, your firm should be funneling 20% to 30% of top-line revenue into your marketing efforts. Even if you’re a boots-on-the-ground company, there are ways for you to compete in your market without spending all of your savings. To start out, your company needs a website and basic social media channels (at the very least). And if you aren’t sure which channels to pursue further, Chris advises you to invest in the channels that are already delivering leads. You may have to experiment to figure out what works and what doesn’t work, but when you find what’s bringing in money, go all-in on it.Outsourcing your digital marketing to another company can