The Boagworld Ux Show

We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention.Embracing AIWe've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom, which have proven incredibly useful for summarizing meetings and generating action points. If you haven't tried Fathom yet, we highly recommend giving it a go. It's a game-changer for anyone who spends a lot of time in meetings!Microsoft Clarity: A Free Analytics PowerhouseOur app of the week is Microsoft Clarity, and it’s impressive! This free analytics tool competes well with Google Analytics. Here’s why we love it:It provides insights on user behavior, including dead clicks, rage clicks, and excessive scrolling.You can create filters to focus on specific user actions.It offers heat maps for visual representation of user interactions.The tool records sessions, allowing