The Doctor's Farmacy With Mark Hyman, M.d.

How Your Free Will And Data Are Being Hacked By Micro-Targeting Of Your Personality with Andy Russell

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Sinopse

When I was growing up we had news sources we could trust. Under The Fairness Doctrine, news on the radio, TV, and in print was partial and fair. But in 1987 during the Reagan administration, this was repealed, leading to alternative media and more misinformation than ever before. And now with the internet, we are truly in the wild west of sharing information, collecting data, and trying to maintain privacy. Big companies take advantage of that from all angels with their marketing, which is now ultra-targeted (and often in ways you wouldn’t even be able to recognize).  Today on The Doctor’s Farmacy, I sit down with Andy Russell to talk about what data really means, who has yours, how they got it, and how they use it. Andy is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Busines