Startup Life Show With Ande Lyons

He had zero experience in the liquor industry. He didn’t have a background as a food scientist. He knew no one, had no connections, and had never worked in a bar, restaurant, or distillery.What our guest, Jackie Summers, did have was an abundance of audacity, passion, and the ideal Mentor, who helped him quickly build the social capital and liquor industry knowledge he needed to launch a liqueur brand from Brooklyn, NY!After 623 failed attempts, Jackie was able to create the first-ever shelf stable version of a 500-year-old beverage he called Sorel: an Hibiscus flavored, Caribbean classic, handcrafted artisanal liqueur.In 2016 Jackie was unable to keep up with demand and had to close down Jack From Brooklyn. But he never lost sight of his dream, and relaunched the brand in 2021, partnering with America’s oldest distiller, Laird & Company, where he can produce thousands of bottles of Sorel.Jackie is a James Beard Finalist, a seasoned public speaker, and has many accolades to his credit, including being ran