Startup Life Show With Ande Lyons

Every woman, regardless of hair texture, deserves a wig that resembles the hair that she lost.Our guest, Pamela Shaddock, is Co-Founder and COO of Coils to Locs, a social impact, for-profit enterprise that addresses a healthcare disparity: the lack of coily, curly, ethnically inspired wigs at cancer center hospitals and medical hair loss salons that can be purchased with health insurance reimbursement if applicable.Pamela and her Co-Founder (and sister!) Dianne Austin are intimately aware of how dehumanizing fighting cancer and traction alopecia can be, even with the best efforts and the most compassionate care. Hair loss adds to the feeling of powerlessness and loss of control, especially when you can’t find a wig that resembles the hair you lost.A professional film, TV and stage actress with a strong background in nonprofit, Pamela co-leads the company’s free health, wellness and beauty workshops for cancer patients, survivors and caregivers.Add wind to Coils to Locs Equity Crowdfunding Campaign on Wefunder