Startup Life Show With Ande Lyons

What happens when a Greek yogurt product founder has two beloved pets with digestive track challenges?He creates a probiotic-based pet food company!Basel Nassar is the two-legged creator of Boss Nation Brands Inc., a line of innovative pet products that promote gut health through probiotic and prebiotic nutrition. Nassar’s best friends and loyal followers, a 170 pound Rhodesian Ridgeback dog and an 11 pound Siamese Lynx cat, were his inspiration for founding Boss Nation Brands Inc. with the Boss Dog® Brand and Boss Cat® brand pillars. The company, founded in late 2018, has grown leaps and bounds since inception. Nassar is proud to say that when you stand in the center of a pet store you will be able to see his products in every segment of the pet store.Nassar graduated from Central Washington University with a Bachelor of Arts degree in Business Administration and a minor in Economics. His first job out of college was in an investment and operational role at KFC, where he took sales from 285th nationally to 1