Startup Life Show With Ande Lyons

When you write, publish and sell a book, you become not just an author, you become an Authorpreneur!Like an entrepreneur, an author is selling a product, marketing themselves as a very specific brand, they’re data driven, constantly strategizing and becoming risk tolerant.Our multi-talented guest, Lisa Caprelli, is a speaker, songwriter, producer and a best-selling author.In 2018, after decades in marketing, branding, podcasting and publishing, Lisa decided to create a children’s brand. Beginning with a 7-book series called Unicorn Jazz ™, Lisa went on to produce and direct “Unicorn Jazz Presents The Thing I Do,” a kids show on Amazon TV created at the onset of the pandemic to share happiness for children and educators.Described as a modern day "Sesame Street meets Mickey Mouse Club,'' kids can send to the show their own video content, music, talent and more! Lisa dives deep into authorpreneurship - publishing, product development + distribution, tactics for launching an Amazon TV Show and mor