Startup Life Show With Ande Lyons

Have you heard the question “what’s your LTV/CAC ratio” and wondered – what the ? I’m just trying to build a business here!You may have thought to yourself “ruh roh – I have no idea what that means!Don't worry! I share with you what these acronyms mean, why they’re necessary for your business, and how to calculate them. As a founder, you have to lift “know your numbers” weights. It’s part of your hands-on training, and the LTV/CAC ratio is a valuable calculation to help you create a successful outcome for your business.Why? Because it reveals your marketing return on investment (ROI)In other words – it lets you know if you’re throwing money away on your business or if you’re investing your marketing dollars wisely.If you’re raising capital or applying for a line of credit, you’ll need to know this number.This is an audio from my Andelicious Advice YouTube channel: https://www.youtube.com/user/AndeliciousAdviceBelow is the example I promised for a practice calculation. Have fun and let me know if you have