Startup Life Show With Ande Lyons

A geek of all trades, our guest, Keisha Howard, has been a video game enthusiast since childhood. Growing up "geeky" resulted in her developing interests that were very different from her peers on Chicago's South Side. With a degree in psychology and communications at DePaul University, Keisha acquired an understanding of consumer motivations that ultimately led her to real estate. After a successful decade long career, Keisha's communications background and passion for business innovation led her to the Information Technology Industry, specifically social media, the video game industry and geek culture. She quickly discovered that a considerable part of the industry's consumer and professional demographics were not being represented, so Keisha created Sugar Gamers – the new face of geek culture. It began as a women's advocacy and networking group for consumers and professionals, but eventually blossomed into an organization that advocates for all demographics who are under serve