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Feeling like you’re never enough is so common now that it’s practically a part of modern life. And it seems like no matter how much we achieve, those nagging thoughts of unworthiness can feel like they’re lurking in the shadows and waiting for the worst moment to shake your confidence even more. Thankfully, we’ve got Jamie Kern Lima joining us today. Jamie is the NYT bestselling author of Believe IT: How to Go from Underestimated to Unstoppable, and the founder of IT Cosmetics, a company she sold to L'Oreal for $1 billion. Her new book, Worthy, takes us on a journey of transcending those limiting beliefs about our self-worth. In today’s episode, she introduces us to her four R’s, her secret weapon against those “I’m not good enough” feelings. Using her strategy, you can navigate your way out of those feelings of unworthiness and inch toward a life of unshakeable confidence, achievement, and the readiness to face challenges head-on.  KEY TAKEAWAYS We don't become what we want. We become what we believe we're