Hyper Conscious Podcast

Send us a text#286 - Changing The Fitness World with Peter Taunton Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there.Taunton is an expert at understanding consumer desires and fulfilling them. In recent years, he has acquired and founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise the world’s largest wellness franchise organization, serving 165 million workouts and counting.Taunton, who prior to founding Snap Fitness owned nine America’s Fitness Centers, has designed a franchise-development operation that is the envy of the industry. He leads with infectious enthusiasm, which attracts prospective o