The Saas Revolution Show

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand. "A lot of founders don't actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate." Angeley shares: • Can a company be founder-led and also do product-led branding • Where pre-Series B companies often struggle most when it comes to storytelling • Why step one for founders is taking an index on the things that A) you're passionate about and B) that you're good at • Where authenticity meets communication and what's most importa