Business Is Boring

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Jodie Fox, co-founder of Shoes of Prey. For many years this week's podcast guest executed every move from the big start-up scale-up playbook. She and her co-founders came up with an innovative new idea, and worked out how to do something that had never been accomplished before - they created the technology and systems to allow people to customise shoes, in pretty much anyway you could imagine, and have a one of a kind shoe made and sent to you within about two weeks. They were profitable from very early on, having found a customer that loved the ability to make their dream shoe. They then attracted top tier investors and partnered with some of the world's top retailers, like Nordstrom, to grow from a niche product to mass market. They followed every sensible step -customer research,