Business Is Boring

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Valentin Ozich, the founder of I Love Ugly. The fashion industry isn't an easy one to break into. A lot of it makes no sense and very rarely do New Zealand brands become leaders around the world, and that's exactly why I Love Ugly is special. Worn by some of the world’s top stars – with Justin Bieber famously buying 15 pairs of their signature pant – they had a store in LA with lines around the corner on opening day, built hundreds of thousands of followers and were one of the most highly engaged-with Facebook pages in New Zealand. I Love Ugly changed the rules to sidestep some of the silliest parts of fashion. Instead of running interest free loans to all their stockists like most small fashion labels would, they innovated their model and became pioneers in ecommerce. But then thing