Business Is Boring

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Brianne West, founder of Ethique. On the podcast this week we have an amazing guest, one of the most successful companies to come out of the local high-growth ecosystem, now exporting their idea all around the world. Ethique are one of the best investments local venture experts the Icehouse has made, and they aren't even a traditional tech or widget maker. They sell soaps and shampoos and things that would come in wet form in plastic, except in dry form in cardboard. Ethique founder Brianne West joined us to discuss the novel approach to a problem right in front of everyone every day, but one that took her fresh approach to see. Because we are pretty funny animals, us humans.  Some people see problems and do things about them, and others do weird things. Take supermarket plastic bags