Business Is Boring

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week he talks to John Macaskill-Smith, CEO and Director of Disruption at Ventures. People aren’t standard, yet best medical practice often has to be. Treatments for conditions, and prescriptions for ailments are most often based off studies where by design they found the average need and effective dosage. But we know people are not the average. There are distinct ways different bodies metabolise for example - which mean for some the average dose will never work because they metabolise it too fast, and others as they do so too slowly. Which is part of why now there is an emerging filed of pharmacology that uses gene sequencing to understand how an individual’s body works and then equip them and their doctors with that info and under