Business Is Boring

About 2 years ago the rent went up on a much loved cookie shop near the Civic in Auckland. Moustache Milk and Cookie Bar was facing a 40% hike. Owner/founder/manager Deanna Yang, a constant presence in the store and online through her energetic, revealing blog that charted the ups and down of business wasn’t going to take this. As an entrepreneur in her early twenties, from a single parent family, young, a woman and a kiwi of Singaporean Chinese descent she had faced a lot of uphill battles so far and she wasn’t going to let this one get her down. She’d baked, invented, shared and given a lot back in her short run in business and used this community as a springboard to a successful $91,000 crowdfund. Even Lorde was keen to #savemoustache. Deanna used this to evolve the business, ditch the OTT rent, fit out a bus and tour the country taking the cookies to the people and now open three stores. All in less than 6 years in business. These goals have all been set and nailed, against the odds and against an environ