EOFire | Daily chats with Entrepreneurs On Fire

Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost. Top 3 Value Bombs 1. In business, it really helps to build an authentic and transparent culture. 2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to. 3. The key to hyper-personalized customer experience is the customer data which is the single source of truth. Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozen