Integrate & Ignite Podcast

Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc.

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Sinopse

Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:05 Understand your market by directly engaging customers.08:59 Positioning errors arise from lacking market distinction.11:11 Educate leadership on realistic marketing timelines, especially B2B.14:31 Client insights address diverse business issues effectively.18:58 CEO asked, I said, "You don't listen."22:38 Integrate lead gen and branding for sustained growth.25:59 Data and feedback build a strong strategy.29:48 Unique, powerful B2B campaign still resonates today.34:01