Keen On

In February 2011, I had the maven of mavens, Seth Godin, on the show to discuss the end of the industrial age. “So why are you so popular?” I asked the best-selling author, entrepreneur and teacher. “I notice things,” he explained. Luckily for all of us, nearly fourteen years later, Godin is still noticing things, especially the obvious stuff that most of us miss. The problem, as he notes in his new book, This is Strategy, is that we mostly think tactically and thus overlook the strategic insights that enable us to plan a good life for ourselves and our community. And so we struggle to establish agency over our own lives, which is a particular problem in what Godin calls our era of carbon & AI. That said, Godin remains cautiously optimistic about all of our futures because, as he asserts, “we are hardwired for hope”. I hope he’s right - thereby probably proving his theory. Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addi