Secret Leaders

Described as one of the world’s most influential women and CEOs, Justine Roberts is at the helm of one of the world’s most talked about forums, Mumsnet. Loved by many and the cause of many heated discussions, Justine has created a place for open and frank conversations for a wide sector of the public. As a wife and mother of four, including twins, Justine has had the exact experience of how hard it is to be a working mum. Recognized for her impact on the economy and ultimately being awarded a CBE in 2017, the Oxford-educated ex-journalist takes time from her busy schedule to discuss all things Mumsnet and Gransnet. We chat with Justine about: The disastrous holiday that started everything Growing the Mumsnet community organically, by word-of-mouth The picture of the first years: a very quiet start (2000) and then a very accelerated growth period from 2006 onwards Getting sued memorably and other hard moments Advocating for many good causes via Mumsnet What a typical day looks like for Justine Links: Mu