Secret Leaders

Left work on a Friday and gave birth on a Saturday: already our guest this week is pretty much a rockstar. 2014 Tech City’s Entrepreneur of the Year Alex Depledge is a straight-talking British businesswoman best known for being the driving force behind hassle.com. Alex launched her career in the US after completing her master’s degree at the Uni of Chicago, working on the campaign team of a major US politician. In 2006 she returned to the UK to become a consultant for Accenture, where she advised Footsie 100 clients on their customer and channel execution. In 2012 she bravely entered the world of entrepreneurship. In 2011 Alex and her best friend, Jules Coleman, conceived the idea behind hassle.com when they discovered how hard it was to find a piano teacher online. They realized that service providers found it hard to market themselves, as they weren’t always as tech-savvy as other entrepreneurs, and they needed to rely on word-of-mouth. Alongside co-founders Tom Nimmo and Jules Coleman, they started Teddle