Movers + Mavericks

Hey there and welcome to the weMove podcast. It has been a while. This week's episode is with Ben Massey, the founder, and creator of RAD Global, the new upcoming brand in the fitness and training space. A hybrid of CrossFit, streetwear, and action sports. An interesting mix of worlds but authenticated by Ben’s history in the elite training and Crossfit space, having competed at the Crossfit Games a couple of times. A goal of Ben’s since he discovered the sport. It was the feeling after competing at the Games that sewed the seeds for RAD, with Ben wanting to create something more, something that gives back and inspires, and a brand seemed like the way to do it. No easy feat to start with shoes, they require significant investment to create something that comes up against the big 5 shoe brands and the many after. So, you sell your gym and double down on creating something that can stand alongside the big players. And that is what Ben did, from having the idea to tracking down the designer of the shoe in P