Movers + Mavericks

Hey there and welcome to the we move podcast. We have been away for a few weeks again whilst we waited for our next two pods both of which are a bit more gear based, specifically footwear and the ideas behind the two brands. We love brands, and gear, like we love food and farming and we also love the world around us and these two worlds often times are given a bad rep, but brands like food does have a place in the world. Since the farming series and conversations we are regularly having at our sister platform Commonground, where we work with brands and companies to support their communication to making their customers feel seen, safe and heard. We have been connecting some of the dots as to what is being sustainable, is it even a thing or is there something more appropriate and meaningful brands can be pursuing and integrating. And it is in this context that the next two podcasts are based. Perhaps increasingly the way brands are communicating feels like a cover up for the problems that they create as a resul