Movers + Mavericks

This week in EQUIP we hear from the man behind So We Flow, the yoga brand for men with movement in mind. We met Jake in 2018 when he was launching the brand and in the yoga world what he was doing felt rather unique. Simple workwear styles for men who do yoga. So simple in fact that that is their genius and their pants are some of the best climbing pants we have had and not a purple in sight.Like the brand itself, Jake is super mellow, straight forward and a pleasure to talk to, even though we did this Q&A remotely. See more of what they do on soweflow.com