Startups For the Rest of Us

In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder. Topics we cover:  2:59 – Why John decided to launch VidGuide 7:23 – Validating and positioning a “scratch-your-own-itch” SaaS idea 13:45 – Considerations for novel software solutions 18:27 – Success stories of others and their SOPs 22:42 – John’s early validation for VidGuide 26:13 – Following April Dunford’s methodology for positioning Links from the Show: John Warrillow (@JohnWarrillow) I Twitter Built To Sell by John Warrillow The Automatic Customer by John Warrillow The Art of Selling Your Business by John Warrillow The ValueBuilder System Built to Sell Radio VidGuide Episode 532 | The Art of Selling Your Business with John Warrillow Episode 603 | Bootstrapping HotJar to