Frost*collective

Designing gratitude to create social and economic change. Being thankful can change our entire perspective on the world. It has been proven to improve not only mental health, but physical health too. Most importantly, it is a powerful motivator to get people to take action. And action is what’s needed in our modern world.  Kim McDonnell is a social impact innovator, futurist, entrepreneur, speaker and author whose focus is on shifting mindsets to create social and economic change. With her global impact organisation, Thankful, she’s promoting gratitude to make real change for a more sustainable, equitable and happy world.   It hasn’t been an easy ride. After 25 years working for leading advertising and marketing agencies such as Leo Burnette and Publicis Worldwide, and founding her own award-winning data business CUBED Communications, in 2013 she turned her family’s life upside down. Unable to get funding for what is now a very successful social impact organisation, she gave up what would universally be seen