Frost*collective

Being in the business of helping people live healthier and happier is quite a goal, but the Alessandri brothers have done it. By elevating the importance of positive workplace culture in building their brand and products, they’ve found global successful.  Pierluigi Alessandri is the Vice President and Co-founder of Technogym, one of the most successful wellness and innovation businesses in the world. Pierluigi emphasises, it’s the people on the team and their passion who make the business what it is today.  When he and his brother and business partner Nerio started the business in 1983, they never could have imagined they’d be the Official Supplier of the Olympic Games for eight consecutive games, since Sydney in 2000. Or that Wellness, a concept introduced to the world by Nerio ten years later, would dominate the zeitgeist for years to come.  Listen in as Vince and Pierluigi discuss designing exercise equipment that is seen as art, starting a brand and $3.2B global business o