Hong Kong Confidential

Allie Rooke discovered the benefits of clean cosmetics and living a clean lifestyle when she was going through her fertility journey. She found a natural fertility clinic in Australia and that was the turning point in her journey to become a mother and she re-evaluated how she was living her life and the products that she was using. Allie explains how mainstream cosmetics can disrupt the endocrine system on our bodies and the effects that this can have on our health and wellbeing. She began with a clean cosmetics blog and eventually launched her own clean cosmetics consultancy business ‘My Clean Cosmetics’ to help expand the Asian market. We have such an interesting discussion about the K and J Beauty trends, zero waste, the effect on the planet and animal testing. We also explore the free gift trend and how many brands are beginning to move into the natural space. Allie gives us some top tips on clean cosmetics and recommends some great products and companies in the clean cosmetic world. https://