Reynolds Bickerstaff's Podcast
Brand Harmony
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:15:46
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Sinopse
Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."
