Marketing Week
This Much I Learned: Diageo's CMO on building an effectiveness culture
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:36:53
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Sinopse
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
