Rethink Retail

In this episode, Bryan Amaral sits down with Bené Eaton, the Chief Marketing Officer at FIGS, to explore the dynamic world of healthcare apparel innovation. FIGS has redefined medical uniforms with a mission to empower and celebrate healthcare professionals through high-quality, community-focused offerings. Bené shares insights on her journey leading FIGS’ largest campaigns, including the recent collaboration with Team USA’s medical team for the Paris Olympics. She delves into how FIGS’ omni-channel strategy has reshaped the industry by blending a strong online presence with in-person community hubs designed to support and unite healthcare workers. Key Insights: - FIGS’ Community-First Approach: Bené highlights FIGS’ commitment to building a robust, inclusive community where healthcare professionals feel seen, supported, and celebrated. Through ambassador programs and local activations, FIGS fosters connections that extend beyond apparel. - Expanding with Purpose: From LA’s Century City to Philadelphia’s Ri