What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I’m excited to welcome Frederik Pferdt to the show. He’s the former Chief Innovation Evangelist at Google where he helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught groundbreaking classes on innovation and creativity at Stanford for more than a decade. He has a new book out called What's Next Is Now: How to Live Future Ready. THIS EPISODE IS PERFECT FOR… anyone eager to learn how to proactively create their future and develop a growth-oriented mindset. TODAY'S MAIN MESSAGE… in this inspiring conversation, Frederik dives into what it means to live future-ready. He believes we each have the power to intentionally shape the future instead of waiting for it to happen. Frederik introduces his six principles that help shift to this way of thinking.  Key Takeaways: The future isn’t somethi