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How To Allow a Buying Decision Without Forcing #479 The buyer values tradition. Fearful of flash in the pans, They  prefer the serious, the powerful, And the so called safe.   Yet the market is a series of spontaneous changes. To resist only creates sorrow. It’s the  wise decision maker who knows they don’t know.   The Master Seller speaks of the risk of avoiding risk And how when the spring comes The grass grows itself. Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have, and helping them make a good decision for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discussed all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production o