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How to Use Humor to Win at Sales #445 Yesterday I cut my finger chopping cheese, but I think that I may have greater problems. That's a pun, a play on words.  When it comes to selling, a little bit of humor can go a long way building rapport with your prospects. But humor is touchy. If you say the wrong thing, it’s like stepping on the third rail. It can kill a deal. This is the topic for today. How to use jokes to win a deal. Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com You can be yourself when selling. It’s all about helping others with their challenges and aspirations. I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation,