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Why the Best Way To Sell Is To Be You #422 In this weeks Tao Te Ching chapter, we cast off the scripts and take a chance and dive into the deep of selling by being our authentic selves. Cast away the silly myths about sales being aggressive and assertive and it’s all about swagger and being rich. Buyers can sniff out that attitude a mile away. Just be yourself. Keep it simple. Go all in trying to help your customer. See https://salesbabble.com Sales Babble shares selling secrets for non-sellers. There is no need to be pushy, aggressive or uncomfortable reaching out to prospective buyers. Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. You can be yourself when selling. It's all about helping others with their challenges and aspirations. I've interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing