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How to Sell by Not Selling #417 After completing an industry business survey one respondent had a troubling answer when asked about business challenges. They said “I have to be a shark instead of an honest businessman”  Wow that hurts! So let me ask you , Deep down inside, when you think about sales, is that how you see it?  Do you think you need to be a fast talking shark to be a top sales guy or gal?   It’s not. In fact, the best way to sell,  is to sell by not selling. That's our topic in this week's episode.  How to Connect with Pat Helmers at Sales Babble Sales Babble shares selling secrets for non-sellers. There is no need to be pushy, aggressive or uncomfortable reaching out to prospective buyers. Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. You can listen to our podcast on any podcast app and if you signup for our newsletter you will be able to download a free copy