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The Enterprise Sale from A to Z Paul Lesser #381 When you're selling a high ticket item, that requires a number of people to sign off, you know this sales is not going to be a cake walk. We call this the Enterprise sale or the complex sale and there is a specific strategy for ensuring success when you're in this situation. But I'm getting ahead of myself.  I've asked Paul Lesser to join the pod today. Paul is a sales guy. Never been a manager, never wrote a book and he's not trying to sell you squat. He's just an incredibly talented sales professional who get fired up and giddy with joy when it comes to the enterprise sale. In this episode Paul walks us through his sales strategy from A to Z. This is a production of Habanero Media.