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Honesty Sells with Colleen Francis #223 Colleen Francis is the Founder and President of Engage Selling Solutions and the author of Nonstop Sales Boom and Honesty Sells. Colleen is a successful sales leader for over 20 years, well versed on the challenges of selling in today’s market. She is a Certified Sales Professional (C.S.P.) and an inductee into the Speaking Hall of Fame.  In this episode we discuss the necessity of honest selling and advice on how sellers can build trust with transparency. What Makes for Honesty Sells Trust is built on honoring your word in all you do. Keeping promises matters. Prove honesty through voice mail e.g., promise you will call them back at a set time, then do it If you made a promise and have no news, make the call and share you have no news Customer experience is the key differentiator Have a culture of honesty in your organization. It will spread to your client interactions. Always apologize when you make an error. Coddle them with kindness. Own it. The top performers (u