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How To Read A Buyers Personality with Alex Swire-Clark #212 Alex Swire–Clark is a Certified Human Behavior and Sales expert. He uses behavior concepts to unlock the communication potential in sales professionals. In this episode we discuss how to read a buyers personality. Alex is also the host of the Rapport Advantage Podcast, transforming the way leaders build relationships. DISC Profile In our conversation we talked about buyer temperament. One way to discover this is to use the  DISC profile personality model: Dominant – big gesture direct goal setters Inspiring – people oriented Supportive – flexible, low drama, easy going Cautious  – number and process driven People have a preponderance towards one personality type. However people are a blend of these temperaments. Buying questions during a sale? Ask these questions dependent on the personality type: D – WHAT? I – WHO? S – HOW? C – WHY? How to Assess Personality One way in understanding how to read a buyers personality is to: Look at dress Look at the