Sales Babble Sales Podcast | Sales Training | Sales Consulting |sales Coaching

Why You’re Not Closing Sales #211 In this solo episode Pat talks about the Sideways deal and why you’re not closing sales.  The reasons for this is not at all what you think. In fact, it’s not so much you can’t close a deal. It’s more a case of you’ve not fully qualified the prospect. If you had properly discovered the prospects situation (their pains and desires), you would have noticed the following: They have more pressing issues. Now they may like what you have,  but they don’t HAVE to have it. They may have more pressing issues at this moment. It’s not time to close The seller (YOU) hasn’t fully explained the benefits. If you don’t frame your product or service in the context of the buyer, you don’t have a chance of closing. Focus on the buyers motivations. Buyer Motivations Although it changes from business to business, on the whole buyers are motivated by: Higher Profit Higher Revenue Lower Cost Higher Quality Lower Frustration Faster If you’ve NOT explained your product or service in this context