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How to Generate Referrals Without Asking with Stacey Brown Randall #206 Leveraging business referrals is a powerful way to grow your business. Unfortunately the process is poorly understood and followed. The majority of the people are uncomfortable asking clients to do something that would help their business. They’ve been told to just get over their shyness and ask for a referral or reference. Since there are few alternatives, most  people just skip it all together. In this episode Stacey Brown Randall preaches against outright asking for a referral.  She shows an alternative process on how to generate referrals without asking. Build a Referral Network Stay Top of Mind If you have a business reflect on your loyal and happy clients. Place them in your referral network. If you’re working for a startup, it will require old school networking. Work with people you know from you past. Ask them to keep you top of mind. Adhere to a process (see below) and overtime, referrals will happen. Five Step Referral Process