Sales Babble Sales Podcast | Sales Training | Sales Consulting |sales Coaching

All Sales Start With a Why with Michael Manzur #205 Michael Manzur is founder and CEO of Flood Me Social LLC, a social media marketing agency. He helps companies find qualified leads and convert them into prospects. Michael is an unofficial LinkedIn Influencer and Host of LinkedIn Local Aventura in south Florida. Today we discuss common mistakes sellers make in social media and the process to turn leads into conversations. Ineffective  Social Media Too often companies have no idea why or what they’re doing on social media. All they know, is that they’re supposed to do it. The word Why is the driving force for selling according to Michael Too often businesses fail to base objectives around their Why Social media is merely a tool, doesn’t supplant effective communication People can see a marketing campaign a mile away Without a clear Why, campaigns fall flat Your Why comes from your Value Proposition. First define that. Effective Social Media Now that you have your Why, do the following: Set a business obje