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Three Step Process to Narrow Your Sales Focus with Phil Boissiere #201 Phil Boissiere is a Silicon Valley tech startup and executive coach. He works with founders, entrepreneurs and sales people who struggle with attention fatigue. In this episode Phil gives us practical advice on how to boost your selling productivity.  His 3×3 method is a quick way to tune up your sales brain, vanquish stress and narrow your sales focus. Your brain is the most important tool you have in your bag. Use it! Sales = Stress The sales profession attracts people who are willing to put themselves on the line. Sales people are  evaluated on: performance factors – e.g. closed sales, advanced deals, prospecting, etc.. social factors – e.g. likeability, relationship building, etc… When stress goes up, performance goes down. When people are stressed, they make the wrong decision. Quick fixes have limits. Discover the root cause within you and what’s going on in your brain. for example, with dehydration your cognition drops! Tedious c