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How to be a Sales Sherpa with the Hyperconnected David Fisher Returning guest Dave Fisher and I meet at Sketchbook Brewing to discuss the publishing of his new book:  Hyperconnected Selling, Winning More Business by Leveraging Digital Influence and Creating Human Connection   Dave is a podcast host and consultant  trying to bring back the art of conversation to business.  In this episode we discuss the evolution of selling and what you can do  to better leverage the network you already have.  Dave explains how to be a Sales Sherpa and how to guide your prospects through the glut of information that overwhelms their buying experience. Selling Conversation and Points We Discuss Yes we talk about the beer and the value of balancing malt and hops. But we also discussed: Seller asymmetry, buyers have more information than the seller Appointment setting will get automated Enterprise sale will always need real people (at least in the next 10 years) It’s best to keep working in the same industry and grow industry