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How To Sell Hardware Software and All Things IT with Mike Slowik #181 In this episode we meet Mike Slowik, 34 year veteran of selling hardware software and all things IT  But Mike tells us that he doesn’t actually sell IT. He sells change.  We talk about the enterprise sale and the complexity of working a prospect who brings a large team for the evaluation. Mistakes sellers make: Not communicating, not talking in a style prospects respect. It’s a must if you want to learn how to sell hardware software and IT. The Danger of the Unsolicited RFP It’s difficult to win an RFP, especially one that is requested out of the blue. Most likely your competition wrote the majority of the evaluation. Get a meeting before applying for an unsolicited RFP to see if it’s worth the trouble. Moral of the story – GET THE MEETING. FUD  (Fear Uncertainty and Doubt) FUDing is a process sellers use to motivate prospects to look at competition skeptically. Fear Uncertainty Doubt Get the prospect to dig deep into the competition by