Inc. Uncensored

Are you ready to take advantage of AI and the latest performance marketing tools to elevate your holiday sales? The explosion of AI tools in recent years has transformed key sectors like medicine and finance, but AI is also empowering small and medium-size businesses as they seek to elevate sales via online advertising. This impact is most evident during the all-important holiday season, when last year alone, AI-driven predictive recommendations generated nearly $200 billion in sales, according to Salesforce. From personalization and creative diversification to lead generation and customer support, AI offers a wide range of capabilities for companies looking to create efficiencies, unlock new audiences, and ultimately drive sales. But while AI is the latest trend helping SMBs level up their game, the question is, how else can marketers set up their ad strategies to maximize performance through Q4? In this custom episode, Skai Blue Media Founder Rakia Reynolds sits down with Meta’s Director of Small Business G