Keen On

Gary Shapiro is my Pivot Guy. As the longtime president and CEO of the Consumer Technology Association, the organization that puts on Las Vegas’ annual Consumer Electronics Show, Gary knows a thing or two about pivoting. And now he’s put his pivoting wisdom into a pivotal new book, Pivot or Die: How Leaders Thrive When Everything Changes, a guide about how to pivot successfully. As Gary explained to me, he breaks pivoting down into four kinds of pivots: the startup pivot, the forced pivot, the failure pivot and the success pivot. A pivotal conversation about a pivotally important subject.Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation. Shapiro is also the New York Times bestselling author of Ninja Future: